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Nebraska startup community continuing to grow, add connections

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A Lee Enterprises, Incorporated newspaper. Majority shareholder: David Hoffmann, Hoffmann Media Group.

Alert Top Story

Nebraska startup community continuing to grow, add connections

• Neal Franklin
• Jul 12, 2025
• Jul 12, 2025
• 0

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Everyone in Nebraska's "Silicon Prairie" wants startups to succeed, but creating success stories for the state's new ventures takes work. 

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A crowd listens as Joe Toscano of LeadFoot Analytics shares the story of ServiceStories, another company he leads, during a presentation at Don't Panic Labs on Wednesday.

KENNETH FERRIERA, Journal Star

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A crowd listens as Joe Toscano shares the story of his company ServiceStories during a presentation at Don't Panic Labs on Wednesday.

KENNETH FERRIERA, Journal Star

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Laurel Oetken, the founding executive director of Tech Nebraska. COURTESY PHOTO

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Top Journal Star photos for July 2025

York resident James Turner, left, and his son, Cameron, dig into turkey legs during the Lincoln Renaissance Festival at the Outdoor Education Center on Saturday.

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Deputy County Attorney Danielle Kerr, right, plays with Lancaster County therapy dog Barney as he makes his rounds at the County Attorney's office on Monday, July 28, 2025, in Lincoln.

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Ethan Crandall, wearing the mask of a plague doctor, poses for a portrait during the Lincoln Renaissance Festival at the Outdoor Education Center on Saturday, July 26, 2025, in Lincoln.

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David Dieckhoff reads a book inside the Mill as Lincolnites outside listen to live music during the Mill’s 50th Birthday Party on Wednesday, July 16, 2025, on 21st St in Lincoln.

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Construction crews work on the No. 1 green, left, and the No. 2 tee box, upper right, at the Country Club of Lincoln on Thursday, July 17, 2025, in Lincoln.

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August Eichmeier, from left, Lydia Sawyer and Leighton Johnson compete during the Cornhusker State Games BMX Racing Competition on Wednesday, July 16, 2025, at Star City BMX in Lincoln.

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Belmont Elementary School art teacher Desiree Willson helps sort through assorted art supplies at Stuff Creative Reuse on Thursday.

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A tree rests against a home near North 31st and Vine streets on Wednesday after storms brought strong winds Tuesday night.

KENNETH FERRIERA, Journal Star file photo

Cheryl Rouke, a volunteer with the Garden Gab, deadheads a Rainbow Sorbet rose bush at Hamann Rose Garden on Tuesday. The Garden Gab group meets every Tuesday and Thursday and is always seeking new members to help tend to the city's gardens. For more information, contact Cindy Poehling, Lincoln Parks and Recreation volunteer coordinator, at cpoehling@lincoln.ne.gov or 402-580-6987.

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Jaxon Minzel high-fives a supporter after completing his second run in the Intermediate Freestyle BMX event during the Cornhusker State Games on Saturday, July 12, 2025, at the Nowear BMX Compound in Lincoln.

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A cumulonimbus cloud rises in the distance behind the State Capitol on Wednesday, July 9, 2025, in Lincoln.

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Mayor Leirion Gaylor Baird holds up a street sign honoring former Zoo Bar owner Larry Boehmer during a news conference Thursday outside the downtown Lincoln bar. City officials named the new downtown music district after Boehmer, a key player in Lincoln's music scene.

OLIVIA ANDERSON, Journal Star

Divers warmup ahead of the Cornhusker State Games diving competition at Woods Park Pool on Saturday, July 12, 2025, in Lincoln.

KENNETH FERRIERA,Journal Star

Nebraska Attorney General Mike Hilgers speaks during a news conference at his office in the Capitol on Tuesday, where he accused General Motors of selling driving data of millions of unknowing customers to insurers in what he called "a one-way racket."

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Reach the writer at nfranklin@journalstar.com or 402-473-7391.

On Twitter @NealHFranklin

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A crowd listens as Joe Toscano of LeadFoot Analytics shares the story of ServiceStories, another company he leads, during a presentation at Don't Panic Labs on Wednesday.

• KENNETH FERRIERA, Journal Star

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A crowd listens as Joe Toscano shares the story of his company ServiceStories during a presentation at Don't Panic Labs on Wednesday.

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Laurel Oetken, the founding executive director of Tech Nebraska. COURTESY PHOTO

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